Image caption appears here

Rate Planner

Instant digital download. Opens in Excel.

A rate you can charge with confidence and actually explain

Most therapists set their rate one of two ways. They copy what someone else charges, or they pick a number that feels reasonable and hope it works out. Neither approach tells you whether your rate actually covers what you need.

The Rate Planner works backward from your real numbers. Enter your income goal, your practice expenses, how many clients you want to see each week, and how much time you plan to take off. It calculates three rates: your minimum sustainable rate, your recommended rate, and your stretch rate. Not one number to take or leave, but a clear range that shows you exactly where you stand and what each option means for your practice.

It also shows you something most therapists have never calculated. Every week of time off you take affects what you need to charge per session to hit your income goal. The Rate Planner shows you exactly how much, so your rate accounts for the way you actually want to work, not just the way you work when everything goes perfectly.

One session covers the cost of this tool. What you learn from it can change what you charge for every session after that.

Key Features and Benefits

Three-Tier Rate Output
See your minimum sustainable rate, your recommended rate, and your stretch rate all at once. Understand what each one covers and what it leaves out, so you can choose a rate that fits your goals and your comfort level.

Time Off Built In
Factor in planned weeks off so your rate reflects how you actually work. The tool shows you exactly how much each week of time off raises your minimum sustainable rate per session, so nothing catches you off guard.

Expenses Built In
Include your real practice expenses so your rate covers what you actually take home, not just what you bring in before costs hit.

See How Changes Affect Your Rate
Adjust your income goal, your caseload, or your time off and watch your rate range update instantly. Every pricing decision feels grounded in real numbers rather than guesswork.

Locked and Protected
Cells are locked and inputs use validated dropdowns. You can't accidentally overwrite a formula or break the calculations. It works the way it is supposed to, every time.

What’s Included

A ready-to-use Excel file with automatic calculations that generate your minimum sustainable rate, recommended rate, and stretch rate based on your income goals, expenses, planned time off, and client volume. Download it once, open it in Microsoft Excel, and enter your numbers.

Software Requirements

Requires Microsoft Excel for desktop. Not compatible with Google Sheets or Apple Numbers.

Is This Tool Right for You?

This tool is built for licensed clinicians who suspect their current rate is not actually working for them but don't have the numbers to know for sure. If you have ever undercharged because you were not confident in your math, taken on more clients than you wanted because your rate did not stretch far enough, or avoided raising your rate because you didn't know where to start, this tool was built for you.

Returns

All digital products are delivered immediately after purchase and are non-refundable. Please review our Refunds & Returns Policy for full details.

Search